"Email has an ability many channels don’t: creating valuable, personal touches – at scale." David Newman More than a billion people check and use their email daily. Many of us also stay in the inbox in every coming minute. That is why cold email campaigns are considered as a great approach because it would hardly miss anyone who matters. Entrepreneurs trying to build a business online truly require building an email list. Email marketing is cost-effective approach for letting your customers get to your products and services. It is a tool that helps foster an initial relationship with the customer and eliminate the shady doubts they may have. Email marketing is the first step one should start with for warming people to one’s offer. Majority of the businesses use email marketing as a tool to give an informal introduction of themselves to hundreds of their customers each day. How cold e-mail marketing works in your favour? Reaches out to the targeted